Built for South African pharmacies

Compliance, operations and digital growth

Turn your pharmacy into a modern digital business.

Metabolix combines pharmacy compliance and operational expertise with a digital growth platform that helps independent pharmacies sell online, automate repeat business, manage refill workflows and build stronger customer relationships.

E-commerce

Online OTC and wellness sales with prescription request workflows.

Automation

Refill reminders, pickup alerts, appointment messaging and CRM flows.

Compliance-aware

Built with pharmacy operations and regulatory realities in mind.

Scalable

From startup pharmacy launches to multi-branch digital rollouts.

The modern layer pharmacies are missing

Most pharmacies already have dispensing software. What they usually do not have is the digital layer that connects customer experience, repeat sales, marketing automation, online ordering and real visibility into performance.

The Offer

The modern layer pharmacies are missing

Most pharmacies already have dispensing software. What they usually do not have is the digital layer that connects customer experience, repeat sales, marketing automation, online ordering and real visibility into performance.

01

Website

Mobile-first pharmacy website with service pages, delivery info and trust-building content.

02

Storefront

E-commerce for OTC, wellness and approved product categories with prescription request handling.

03

CRM

Customer data, refill dates, purchase history and segmented engagement journeys.

04

Automation

WhatsApp and email flows for reminders, pickups, bookings and campaign messaging.

Platform Stack

A pharmacy growth system, not just a website.

We build the digital operating layer that sits around your existing pharmacy workflows, helping you attract more customers, increase repeat sales and create a smoother patient experience without trying to replace the core dispensing environment you already use.

E-commerce storefront

Sell OTC, supplements, wellness and front-shop products online with a clean buying experience and clear delivery or pickup workflows.

Prescription request flows

Allow customers to upload prescriptions or submit refill requests for pharmacist review before fulfillment.

WhatsApp automation

Send refill reminders, order updates, consultation confirmations and campaign messages automatically.

Bookings & consultations

Take bookings for wellness consultations, vaccination appointments or healthcare services from one central flow.

Owner dashboard

Track orders, repeat customers, product movement, campaign performance and online revenue in one place.

Retention engine

Use refill dates, product history and health category segments to drive more repeat business over time.

What You Get

Built with pharmacy realities in mind.

This is not generic e-commerce. It is structured for pharmacies that need operational logic, customer trust, compliance awareness and practical growth tools that staff can actually use.

Pharmacy-first UX

Designed around refill requests, customer support, healthcare trust and easy product discovery on mobile.

Operational fit

Structured to support real pharmacy workflows instead of fighting them.

Controlled access logic

Prescription-dependent flows can be separated from normal OTC and wellness sales journeys.

Growth-ready

Launch campaigns, track retention and turn casual customers into repeat buyers.

The Partnership Advantage

Metabolix brings pharmacy intelligence. The platform delivers execution.

The value is in combining domain knowledge with digital systems. Metabolix guides the pharmacy model, compliance and operational fit. The platform turns that strategy into a usable, scalable digital experience customers and staff can actually work with.

Packages

Flexible rollout options for different stages of growth.

Start with the digital essentials or roll out a more complete pharmacy growth stack from day one.

Launch

Digital Foundation

From R18k setup

Ideal for pharmacies that need a clean online presence with a solid base to grow from.

  • Mobile-first pharmacy website
  • Core services and product pages
  • Prescription request form
  • WhatsApp call-to-action integration
Popular

E-commerce Growth Stack

From R35k setup

The strongest fit for pharmacies that want online sales, repeat business and smarter customer engagement.

  • Everything in Digital Foundation
  • Online storefront for OTC and wellness products
  • CRM and segmented customer journeys
  • Automation for reminders and order updates
  • Analytics dashboard
Scale

Platform + Support Retainer

From R4.5k /month

For pharmacies that want ongoing improvement, technical support and campaign momentum.

  • Hosting and platform maintenance
  • Monthly updates and support
  • Automation monitoring
  • Campaign and conversion optimisation
How It Works

A practical rollout process that keeps things sane.

Pharmacies do not need extra chaos. The rollout is structured to move from clarity to launch without trying to force a full digital transformation overnight.

01

Discover

Review the pharmacy’s products, workflows, customer needs and delivery model.

02

Structure

Define the right digital journey for sales, refill requests, messaging and support.

03

Build

Create the website, store, CRM flows, automations and dashboards.

04

Grow

Optimise campaigns, improve retention and expand digital capability over time.

Why Pharmacies Buy

Because growth, trust and convenience now matter as much as the counter.

More repeat business

Refill reminders, follow-ups and better customer journeys increase repeat transactions over time.

Less manual admin

Automation removes repetitive communication and gives staff cleaner workflows.

Stronger customer trust

A professional digital presence makes independent pharmacies look credible, modern and accessible.

Better visibility

Owners can finally see what products move, what campaigns work and where growth is actually coming from.

Start The Conversation

Ready to build your pharmacy’s digital growth system?

Book a strategy conversation and we’ll map the right rollout for your pharmacy, whether you need a stronger website, an e-commerce launch or a full growth stack with CRM and automation.

Best fit for
  • Independent community pharmacies
  • New pharmacy launches
  • Wellness and front-shop focused pharmacies
  • Pharmacies ready to modernise customer experience
Metabolix Digital Pharmacy Platform. Built for practical growth, stronger customer experience and scalable pharmacy operations.